CarGurus and the generic feed
List your cars on CarGurus through Request setup, with no Dealer ID to type and an optional leads email, then hand the generic CSV to any other site.
Last updated
CarGurus is a major used-car site. AutoDealer.io lists your cars there: you need a CarGurus dealer account, you choose Request setup, and we finish the setup with CarGurus. The generic feed is a plain CSV you can hand to any other marketplace or tool.
Learn more about the CarGurus integration.
Only owners and managers can open this page and change marketplace settings. Other roles can't open it.
Set up CarGurus
- Have a CarGurus dealer account. You arrange your account and your package with CarGurus, and we can't open one for you. CarGurus sets what each package includes, such as how many leads you get and whether your dealership's name shows, so ask your rep.
- Go to Settings → Marketplaces, find CarGurus under Listing sites and turn its switch on. Then choose Request setup and add your rep's name if you have it.
- AutoDealer.io contacts you and your rep and finishes the setup with CarGurus. There is nothing to upload and no link to paste.
- Once CarGurus has set you up, your cars are listed and updated every day. Cars you add show up, price and photo changes carry over, and sold cars come off on their own.
CarGurus can show a used car with no disclosed fees as No Rating. Enter your fees in your CarGurus account so that isn't the reason. CarGurus decides its own ratings.
Your dealer number and your leads email
There is no Dealer ID to type. AutoDealer.io sets your dealer number on your listings, and it never changes. It's the six-digit dealer ID shown in Settings → Dealer info.
The leads email is optional. CarGurus sends buyer inquiries to your dealership's email, the one your website shows. To send them somewhere else:
- Turn the CarGurus card on, then find Lead routing on it.
- Enter the address where you want buyer inquiries sent under Leads email (optional). Leave it empty to use your dealership's email.
- Click Save.
CarGurus emails its leads, so they arrive in that mailbox and don't land in your Leads list on their own. See How leads come in.
Use the generic feed
The generic feed is a standard CSV that any marketplace or tool which accepts a vehicle inventory feed can ingest. Use it for a site that isn't listed on the page.
Your feed key
Every feed URL on this page runs off one feed key. We create it for you the first time you turn a channel on, and it lives under Feed key at the top of the page. Its Feeds switch pauses every link at once.
While the feed key is paused, every marketplace fetching your URLs gets a 404, and your cars stop showing there until you turn it back on.
Only published vehicles appear in your feed. A sold car drops off on its own the next time the marketplace pulls, and new cars flow in automatically. You never re-upload by hand.
Turn on the generic feed
- On the Generic feed card, flip the switch on (the badge changes to Active).
- Under Feed URL on the card, click Copy link.
- Paste that URL (or hand off the CSV it returns) wherever the other marketplace asks for an inventory feed.
The other site pulls your latest inventory on its own schedule, and sold cars drop off automatically.
The Feed URL section also shows how many of your published vehicles are eligible (for example, "12 of 15 published vehicles eligible for this marketplace"). If a car is missing required fields, it won't be in the file.
Rotating or pausing a feed
- Pause one channel: turn its card switch off. That channel's URL starts returning a 404; the rest keep working.
- Pause everything: turn off the Feeds switch under Feed key, at the top of the page. We ask first.
- Replace the key: click Replace key under Feed key if a URL leaked. Every feed URL changes, so re-paste the new one anywhere you used the old one. If a site was set up through Request setup, contact us through Support and we'll update it.
FAQ
Do I need a CarGurus Dealer ID?
No. AutoDealer.io sets your dealer number on your listings, so there is nothing to type or look up.
Do I upload anything to CarGurus or paste a link?
No. AutoDealer.io finishes the setup with CarGurus, and your listings follow the cars you publish.
Where are Cars.com, Autotrader and the other sites?
They have their own cards on the same page, with the same Request setup steps. See Autotrader, Cars.com and other listing sites.
My cars aren't showing on CarGurus yet.
Check, in order: you chose Request setup for CarGurus, CarGurus has finished setting you up (your rep can confirm), and the cars are published and for sale with an asking price, a public photo, a VIN, and their year, make and model. After that, CarGurus decides what appears on its site.
I'm getting no leads from CarGurus.
Check the mailbox first: the email saved under Lead routing, or your dealership's email if you left it blank. Then ask your rep what your CarGurus package includes, because CarGurus sets how many leads each package gets.
How often does my inventory update?
On CarGurus, every day once CarGurus has set you up. A site using the generic feed pulls it on its own schedule. Either way, sold cars drop off and new published cars appear on their own.
Is the generic feed CSV or XML?
The feed URL on the card is a standard CSV. Copy it from the card's Feed URL section and give it to the other marketplace.