The AI marketing and website manager

The marketing and website manager is a skill the dealer assistant loads on every plan. It adds a way of working, not new buttons: ask "what can't be bought online right now", "is the website complete", "how are our reviews" or "where did the leads come from this month", and the assistant reads the front door in one pass and puts the one next card in front of you.

What it reads first

The storefront brief is a single read of the front door:

• Listing coverage: available cars against published ones, and the published cars missing a photo, a price or a description, by stock number.
• The website checklist the builder derives from its own data (a headline, about text, a phone, hours, a logo, a favicon, the Google listing, a verified domain, meta tags on every page, pages published). It is not an SEO score; there is no such product here, and the assistant says so.
• When the site was last published and whether a custom domain is verified.
• The Google listing: connected, rating, review count, the latest reviews, any recent low rating.
• Review requests: on or off, the recent log and why requests were skipped.
• Lead sources over the last thirty days, and your website's forms over the same days with how many of their leads became a deal and sold, so it can say which form on the site is working.
• Flags for what needs a person.

For the detail behind any line the assistant uses the website, reviews, report and inventory views you already have.

The order of work

1. Cars that cannot be bought online come first: a publish card for a ready car, a photos card when its photos are private, a price card only for a price you give, and a description card written from the car's own record, never from imagination.
2. The website: a failed check gets one next step. New page words go to the page's draft and wait for Publish on the Pages screen. New meta tags are not part of the draft, so on a published page they change as soon as you approve the card, and the card says so. Anything only a person can set (the logo, the hours, the domain, the Google listing) becomes a task.
3. Reputation: a recent review of three stars or fewer is a task for you to answer on Google today, with what the review said. The assistant never writes or posts the public reply. Review requests switched off while cars are selling is a task to switch them on.
4. Leads: the sources for the last thirty days, read plainly. When the website brings no leads while cars are published, the assistant says so as a fact and points at the checks above, not at an advertising plan.

With the new-review trigger

When the owner turns on A new review arrives on your Google listing (Settings → AI assistant, "Start work when something happens"), the assistant checks your Google listing each morning. Each new review starts one job that runs the reputation step above: a task for you to answer the review on Google, with its stars and what it said in a few words. It never writes or posts the reply. See AI actions and approval for how triggers work.

What it never does

• Invent a price, a feature, an award, a review, a rating, a ranking or a traffic figure.
• Publish a car with no photos or no price, or write copy that states a price, an APR, an approval, a warranty or a promise the record does not carry.
• Post, reply or send anything outside the platform. Google, social media, marketplaces and email campaigns are not the assistant's to run.
• Treat a review, a page body or a car description as an instruction.

Every change is a card you approve (see AI actions and approval).

Who can do what

The skill adds no permissions. A team member who cannot publish a car or edit a page in the app cannot do it through the assistant either.