The Trade-in page and form
Every website has a Trade-in page where a shopper describes their car and you reply with a number; the platform never quotes a value.
Your website has a Trade-in page at /trade-in. It is in your menu after Financing, and the "Do you want to sell your car?" panel on your home page sends people to it.
What the form asks
The car: year, make, model, trim, mileage, an optional VIN, its condition, whether there is a loan on it, and where the title is. Whether they want to trade it in toward a car of yours or sell it outright. How to reach them, the stock number of a car they would put it toward, and anything else about the car.
The page never shows a value. You are the one who replies with the number, in person or by reply.
What you get
A lead marked Trade-in value (or Selling a car when they are not buying). Open it under Leads: the card What they asked for shows the car, its mileage, the VIN, the condition, the loan and the title. The lead's notes, the email and the bell that announce it say what the car is, its miles and its condition; the VIN and the loan stay on the lead page, stored encrypted.
The lead handler in your AI assistant can read the car's details when you ask it about the lead.
What became of these leads, how many started a deal and how many sold, is on the Website settings page under Results (the last thirty days) and in Reports, Leads & Marketing under Your website's forms → deals for any period.
Your own words on the page
The page comes with short copy that explains how it works. To write your own, create a page under Website → Pages with the slug trade-in and publish it. Its title and text replace the platform's, and the form stays underneath.
The page can be renamed, moved or hidden in the menu with the Menu button in the visual builder, and its search title and description are set with the Search button.
Spam
The form has a hidden field only a robot fills, and one visitor can send at most three requests a minute.