12 / 16 · Money & performance
Dealership reporting software built for how a used-car lot actually runs
Sales, gross, inventory, leads, floor plan and titles, read from the same records your team works in. Ask the assistant or open the tab and you get the same figure, with a link to the report it came from.
Who does what
The AI reads the same reports you do.
Same figure in chat and on the tab
Ask for any report the tabs show, over the same date ranges. The assistant reads the same report, says which range it used and links to the tab it came from.
AI · reads onlyFlags before you ask
Owners and managers get one morning message that counts the month, the pipeline and what needs attention, and morning alerts that name stalled deals, quiet leads, aging cars and overdue titles. Read them in the app or on your phone.
AI · each morningPrepares the fix
Ask for a task to enter a missing cost and the assistant prepares a card; a quiet lead gets a follow-up card of its own. Nothing changes until someone approves, unless the owner has set Autopilot to handle routine jobs like these.
AI · you approveFollows the role
Every role opens Reports and sees the salesperson leaderboard. The Financial tab and the CSV downloads are for owners, managers and accounting, and so are cost and gross, unless the owner lets salespeople see them.
Gate · by role
What you get
Dealer reporting software that reads your own deals, cars, leads and payments
Reports read the records your team already keeps, so a car dealership has nothing to connect and nothing to set up. Five tabs share one date range, and the main sales figures show their change against the prior period. Start on the Overview, follow the question into the tab that answers it, or ask the assistant for the same report in plain words.
Read the sales picture
Revenue, closed deals, front-end gross and margin against the prior period, with the deal type mix, sales by make and model, the top deals and the salesperson leaderboard.
See the stock and money that need you
Inventory aging, turn and days supply, floor plan exposure, and open title work with the overdue titles first.
Follow leads to sold cars
New leads, the conversion rate, and how many leads from each source and each form on your website became deals and sold.
See it in action
English audio · English and Spanish captions
Watch on YouTubeYouTube loads when you press Play.
Read the transcript
English transcript
Reporting turns recorded activity into a view you can compare and question. Sales, inventory, leads, and financial figures gain meaning through the period, breakdown, and source data behind them, helping the team investigate before deciding.
Reporting helps you see the pattern in daily records. AutoDealer brings sales, inventory aging, lead sources, and financial context together, so decisions begin with recorded dealership activity rather than a separate spreadsheet or an impression.
Choose the reporting period and review the cards. Key measures compare with the prior period. Follow the sales trend and top deals to understand the activity behind the summary, rather than treating one headline figure as the whole story.
Inventory reporting shows how long available vehicles have been in stock and their recorded value. Lead reporting adds source and conversion context. Review the two together to see what deserves a closer look, while keeping incomplete or missing cost data in mind when interpreting margins.
Sales and financial breakdowns let authorized staff look beyond the overview. Floor plan exposure and title deadlines add context, while CSV exports support further analysis. Choose the view that fits the question your team needs to answer.
You can ask the AI assistant for supported reports and an explanation of the recorded figures. Check its sources and use your judgment on the next decision.
The details
What the figures mean
Revenue has one meaning
Revenue is the selling price of the deals sold in the period. It is not the cash that came in, the bank balance or the profit.
- The money received is in the Payments CSV.
- The profit on each sale is front-end gross.
A missing cost is never counted as zero
Front-end gross is the selling price less what the car cost and what was spent on it. A sale whose car has no cost entered is left out of gross, margin and the average, and the tab says how many sales that is.
- The Inventory tab says how many cars in stock have no cost yet.
- The Cost filter in Inventory lists them.
- Owners, managers and accounting get a bell reminder until the cost is entered.
Dealership reporting in five tabs, on one date range
Overview, Inventory, Sales, Leads & Marketing and Financial share one date range: This month, Last month, Last 30 days, Last 90 days, Year to date, All time or a custom range. Sales, gross, lead and sales tax figures follow it.
- Inventory counts, valuation, the open pipeline, floor plan exposure and open titles show today.
- The Sales trend chart always shows the last six months.
- All time shows no change, because it has no prior period.
The reports
The dealership dashboard, and your dealership KPIs on the Overview tab
The dashboard opens on this month: revenue, deals closed and new leads against last month, the cars available, and a Needs attention list that counts new leads to contact, leads quiet for 7 days or more, deals pending close and cars past 90 days. The Overview tab in Reports gives the same kind of scorecard for the range you pick, with gross and margin added for the roles that see cost.
- Overview cards: revenue, front-end gross, gross margin, closed deals, average deal size, days to sale, cars available and cars aged 90 days or more.
- Revenue, gross, margin, closed deals and days to sale show their change against the prior period.
- Below them: the six-month sales trend, inventory aging, the top deals and lead sources.
Sales and front-end gross, figured deal by deal
The Sales tab works out front-end gross for each sale: the selling price less the car’s cost and what was spent on it. It adds up to total gross and margin, both against the prior period, and an average gross per deal.
- The deal type mix: cash, finance, wholesale and BHPH.
- Sales by make and model, with units, revenue, gross and margin.
- The top 10 deals, and a Gross CSV car by car for owners, managers and accounting.
- F&I is not in front-end gross. The posted gross in Books includes it.
Used car inventory aging report, turn and days supply
The Inventory tab shows the lot as it stands today: available cars in aging buckets of 0 to 30, 30 to 60, 60 to 90 and 90 days or more, average days on the lot, annualized turn and days supply. Turn is the cars sold in the last 12 months divided by the cars in stock now. Days supply is the cars in stock divided by the daily selling pace over the range you pick.
- Cost in stock, total retail and unrealized markup, for the roles that see cost.
- A warning when cars have no asking price or no cost, so a total is understated.
- A count of cars by status.
Lead source report: which sources and website forms became sold cars
The Leads & Marketing tab counts new leads, leads won and the conversion rate for the range, and the open pipeline by status. Lead source → deals shows, for each source, the leads, the deals started, the cars sold, the close rate and the sold revenue. Your website’s forms → deals does the same for each form on your site.
- The forms include the contact form, a question about a car, a test drive request and the storefront assistant.
- Ad spend is not tracked, so there are no cost or return figures by source.
Team, money and the assistant
Salesperson leaderboard and gross by salesperson
The Sales tab ranks your salespeople by revenue for the range you pick, with each one’s closed deals and average deal, and every role can see it. Gross by salesperson, with front-end gross and margin, is on the Financial tab for owners, managers and accounting.
- A sale counts for the salesperson picked on the deal, or for whoever marked it sold.
- The dashboard shows the top three for this month.
Dealership management reporting for owners, managers and accounting: floor plan, titles and sales tax
The Financial tab is for owners, managers and accounting. It shows front-end gross and margin, floor plan exposure with the floored units and those past 90 days, and title work: open, overdue and the average days to complete, with the open titles listed overdue first.
- Sales tax by jurisdiction: one row per state and county or city, with the deals, the taxable base and the tax.
- A Journal entries CSV for your bookkeeper to import into QuickBooks.
Ask the AI for a report and get the same figure, with a link to the report
Ask “how did we do last month?” or “gross by salesperson for the last 90 days”. The assistant reads the same report the tab shows, over the same date ranges, tells you which range it used and lists the report under Sources so you can open it. It answers the same way on Telegram.
- It follows the same role rules as the tabs.
- It does not read a profit report to someone who does not see cost.
- It cannot export a CSV. The downloads are buttons in Reports.
Who sees which reports
Access follows four fixed roles: owner, manager, sales and accounting. Every role opens the Overview, Inventory, Sales and Leads & Marketing tabs. The Financial tab, the CSV downloads and Books are for owners, managers and accounting.
- Cost and gross: owners, managers and accounting, and salespeople only if the owner turns on Salespeople see cost and profit under Settings, Team.
- The audit log, under Settings, Security, is for owners and managers.
- The assistant answers each person within the same limits.
Reports reflect the data entered. Sales, gross, lead and sales tax figures follow the date range you pick; inventory, floor plan and open titles show today. A missing cost is left out, never counted as zero. Gross is front-end only, ad spend is not tracked, and the figures are for managing the store, not audited statements.
In plain words
Dealership reporting and analytics: what it does, and what it does not
What it does
- Shows revenue, closed deals, front-end gross and margin for the range you pick, against the prior period
- Breaks inventory into aging buckets, turn, days supply and valuation
- Shows which lead sources and website forms became sold cars
- Lists floor plan exposure, open and overdue title work, and the sales tax collected by jurisdiction
- Answers report questions in the assistant with the same figures and a link to the report
- Exports Deals, Payments and Gross CSVs, and journal entries for QuickBooks
What it does not do
- Build reports of your own, or email reports on a schedule
- Track ad spend, so it shows no cost or return by lead source
- Count a missing cost as zero
- Count F&I income in front-end gross (the posted gross in Books does)
- Produce audited or GAAP financial statements
- File your sales tax return
Questions
Dealership reporting software FAQ
What reports and KPIs should a used car dealership watch?
Most lots watch the same few numbers: sales and front-end gross, how long cars sit, which lead sources sell, what is owed on the floor plan and which titles are late. Reports is the automotive reporting software built into AutoDealer.io, so those come from the deals, cars and leads you already record, on every plan, with nothing to connect. Day to day, the dashboard and the morning message show this month and what needs attention. Owners and managers also get a summary of the week on Monday mornings.
Reports and analytics, tab by tabWhat is front-end gross, and does it count F&I?
Front-end gross is what a car made on the sale itself: the selling price less what the car cost and what was spent on it, such as reconditioning. The Sales and Financial tabs show it per deal, in total, as an average and as a margin. F&I products sold on a deal are booked as income in Books, so they are not in front-end gross; the posted gross per car in Books includes them. A sale whose car has no cost entered is left out until the cost is entered, never counted as zero.
How posted gross works in BooksHow does the report work out inventory turn and days supply?
Inventory turn is the cars sold in the last 12 months divided by the cars in stock today, so a turn of 8 means you sold eight times as many cars in a year as you hold now. Days supply is the cars in stock divided by how many you sold per day over the range you pick: how long today’s stock would last at that pace. The Inventory tab shows both beside the aging buckets and the average days on the lot.
Can I schedule reports by email or build my own reports?
Not today. Reports are a fixed set of five tabs (Overview, Inventory, Sales, Leads & Marketing and Financial) that you read in the app, with one date range across them. Nothing is emailed on a schedule and there is no report builder. To work with the figures elsewhere, owners, managers and accounting download the Deals, Payments and Gross CSVs, and anyone can ask the assistant for a report in plain words. The morning message and the Monday summary arrive without asking, in the assistant chat and on Telegram if you connect it.
Who on my team can see cost, gross and the Financial tab?
Access uses four fixed roles: owner, admin manager, sales and accounting. Every role can open Reports and see revenue, units, days to sale and the salesperson leaderboard. The Financial tab and every download (the Deals, Payments and Gross CSVs and the QuickBooks journal entries) are for owners, admin managers and accounting. Cost, gross and margin are for those three too, and for salespeople only if the owner turns on Salespeople see cost and profit under Settings, Team. Only the owner can change that switch.
How the four roles workDoes it show the sales tax I collected, by county?
Yes. The Financial tab totals the sales tax collected on the deals sold in the range, one row per state and county or city the way each deal’s tax was worked out, with the deal count, the taxable base and the tax. Pick the month you are filing and read the row for each jurisdiction. A deal whose tax was typed by hand sits on a row of its own, so the total is still every dollar collected. It gives you the figures. It does not file the return.
Can I download the numbers as CSV or get them into QuickBooks Online?
Yes. Owners, admin managers and accounting download a Deals CSV and a Payments CSV from any tab, and a Gross CSV car by car from the Sales or Financial tab, each for the range on screen. The Financial tab also has a Journal entries CSV: balanced entries your bookkeeper imports into QuickBooks. If you use QuickBooks Online with a company in US dollars, the owner can connect it on Pro and Max, and new entries post there automatically from the day you connect. Earlier periods go through the journal entries file.
Export reports as CSVWhere are the P&L and the balance sheet?
In Books, the area next to Reports. Reports read your operations; Books keeps the ledger behind them, with a Profit & Loss and a Balance Sheet on a management basis, a chart of accounts, and posted gross per car that includes F&I and fees. They are not audited or GAAP statements, so your accountant still reviews them and handles taxes. Books is for owners, admin managers and accounting.
See the booksCan I ask the AI for a report?
Yes. Ask “how did we do last month?” or “gross by salesperson for the last 90 days” and the assistant reads the same report the tab shows, over the same date ranges, and tells you which range it used. The report is listed under Sources, with a link to its tab. It follows the same role rules as the tabs: it does not read a profit report to someone who does not see cost and profit, and the Financial tab’s reports are for owners, admin managers and accounting.
See the AI assistantWorks with
All 16 features
- Buyer’s guideCar dealership analytics: what to track and the best toolsWhat a used-car lot should track, from inventory turn and gross per unit to lead response, and which reporting tools measure it.
Free tools
- Free toolCar dealer profit calculator
Move your dealership forward.
A connected system for the work that matters every day.
14-day free trial. Nothing is charged until it ends.