03 / 16 · From stock to sale
A car dealer website builder connected to your inventory
An auto dealer website builder that runs on the cars you already keep: choose a look, type on the page and publish the cars you want shoppers to see. Shoppers get photos, details, payment estimates and a chat that answers from the listing, and what they ask for lands in your Leads.
Who does what
The site sells your inventory. The chat answers for it.
Drafts the words
Your home page’s words are written from your own facts and wait in the draft. A car’s description can start as an AI draft in its edit form. You edit, then you publish.
AI · you publishAnswers shoppers
From your published cars and your own pages: availability, details, photos and, when you turn it on, the out-the-door estimate. No credit decisions, no holds, no payment or APR quotes.
AI · on by defaultCaptures the request
Questions, visit requests, pre-qualifications and trade-in details become leads, with the car attached when there is one, and the dealership gets an email.
System · a lead, not a bookingLeaves publishing to you
Which cars are public, when the site changes and which version is live are yours to decide.
You decide
What you get
A no-code website builder for used car dealers: pick a layout, type on the page, publish
This is a car dealership website builder that runs on your inventory. Choose a layout and colors, type your words right on the page, and publish the cars you want shoppers to see, each on a page of its own. A question, a visit request or a trade-in from a shopper comes back to your team as a lead, with the car attached when there is one.
Make it look like your dealership
Start from a finished layout and palette, add your logo, colors and hours, and type your own words on the page. No blank canvas and no code.
Put the car first
Every car you publish gets a page with its photos, price, specs and description, on a site that reads well on a phone. With your financing terms saved, it shows an estimated payment too.
Keep every question connected
Questions, visit requests, pre-qualifications and trade-ins arrive in your Leads, with the car attached when there is one, so your team picks them up where it already works.
See it in action
English audio · English and Spanish captions
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Read the transcript
English transcript
A dealer website builder connects dealership content with a storefront shoppers can use. Layout, published inventory, and inquiry paths work together, helping a shopper move from finding a car to contacting the team.
Your website should feel like part of the dealership. AutoDealer connects the storefront to your published inventory, with a visual builder for the layout, colors, and content shoppers see when they explore a vehicle or decide to contact your team.
Start in the visual builder and review the page itself. Choose from the available layouts and palettes, then work with the sections and copy in context. The preview helps you judge the presentation as a whole before making a publishing decision.
The storefront brings published vehicles together with financing, trade in, and review pages. Shoppers can explore the stock and send inquiries from the website, while the dealership keeps the inventory record and the public presentation connected rather than maintaining two separate catalogs.
Drafts, scheduling, and version history support deliberate publishing. Hosting on an AutoDealer subdomain is included. Custom domain access depends on your plan's enabled features. Review the content, mobile presentation, and domain settings before deciding when the next version should go live.
The AI assistant can draft page copy and propose supported website updates. Review the draft and approve the publishing action when you are ready.
Also watch: Google Review Requests for Car Dealers: Software Walkthrough(1:28)
See how a Google review request program helps a dealership organize its post-sale review process. Tour AutoDealer.io’s real Reviews workspace, listing setup, request delay, message controls and request history.
English audio · English and Spanish captions
Watch on YouTubeYouTube loads when you press Play.
Read the transcript
English transcript
A review request program invites customers to share their experience after a sale. A consistent message, a deliberate delay, and a tracked request history help the team manage the process without promising a particular response or rating.
Reviews belong to the dealership story. The Reviews workspace brings the connected Google listing and post sale request program together, giving the team a place to review the setup and request history.
The overview shows the Google rating and review count when a Place ID is connected. Check that the business named by Google is your dealership before sharing its review link. If no listing is connected, the actual setup state makes that clear.
The request page holds the enabled state, delay, and message. These controls shape the post sale email asking for a Google review. Review timing and wording deliberately, using a consistent approach rather than filtering customers by expected sentiment.
The request log shows the recorded history and status. Use it to understand what happened before following up, while the website can display the connected listing's rating and recent reviews. The program supports a review process; it does not guarantee a rating or response.
The AI assistant can summarize the connected rating, request settings, and recent request history. Review the information, then manage the program through the Reviews controls.
The details
Car dealer website templates: six layouts and twelve color palettes
A layout arranges the home page: Classic, Showcase, Split, Luxury, Storefront or Velocity. Pick one of twelve palettes, or set your own colors with eight swatches, then choose fonts and a corner style. Each layout starts with a palette that suits it, and any palette works with any layout.
- Storefront puts the inventory first, for a lot with many cars.
- Luxury starts dark, with straight edges.
- Every change is a draft until you press Publish.
Auto dealer website design without hiring a designer
Click a headline, a line or a card in the preview and type. Drag the home page’s sections into the order you want, check the phone, tablet and computer views, and publish when it reads right. The builder shows Unpublished changes until you do.
- Publish later puts the draft live at a day and time you pick, up to 90 days out.
- Version history lists your last 12 published versions, and Restore puts one back.
- Publish stops on text that is hard to read against its background, or a picture with no description, and names the fix.
Auto dealer website software that runs on your inventory
Your website reads the inventory you already keep. Publish to website on a car puts up its page with its photos, price, specs and description, and Unpublish takes it down. Save a change to the car and its page follows.
- A sold car’s page comes down by default, or stays up marked Sold for the days you choose.
- Just Arrived and Price Drop badges are added for you, and you can switch them off.
- Each car’s page shows the lot it is on, with directions and that lot’s phone number.
- The car’s photos, and its 360 view when it has one, carry onto its page. Photos, Studio & 360
Shoppers and leads
What shoppers can do on a vehicle page
A shopper sees the photos, the specs, your description and the price. Once you save your financing terms, an estimated payment shows with its APR, down payment and number of payments beside it, and Adjust payment lets the shopper try other numbers.
- Save this car keeps a list in the shopper’s own browser, with price drop emails if they ask for them.
- Your CARFAX or AutoCheck button opens the report for the car’s VIN, with your own account there.
- On a phone, Call, Text and Check availability stay on screen. Text opens the shopper’s own messages app.
- The out-the-door estimate shows when you switch it on, built from your deal defaults.
Website leads that land in your CRM
The question form on each car, the test drive request, the pre-qualification, the trade-in form and the chat all create a lead in Leads, starting at New, with the car attached when there is one. The source says Website for a form and AI chat for the chat. The dealership gets an email, and Lead routing can assign the lead to a salesperson.
- A test drive request with a day and time also opens an appointment that waits for your team to confirm it.
- The pre-qualification asks for no Social Security number and runs no credit check. Its answers are stored encrypted.
- The card What your site’s forms turned into shows which forms brought leads in the last 30 days, and how many became deals and sales.
A shopper chat that answers from your listings
The chat answers from your published cars, your dealership’s details, the pages you publish and up to 50 questions and answers you write. It is always labelled as an AI assistant, and it says so when asked. When a shopper wants to come in, trade a car or talk to someone, it asks for a name and an email or phone and passes the request on as a lead, with a short note of what they asked for.
- It never quotes a payment or an APR, approves credit, holds a car or books a time.
- It never sees your costs, your customers or your deals.
- It quotes the out-the-door estimate only when you have switched that on.
- It is on to start, an owner or admin manager can switch it off, and it uses your plan’s monthly AI allowance.
Search and hosting
Car dealer website SEO, built in
Every page has a title and a description written for search, and each car’s page carries structured data. The site keeps a sitemap and crawl rules, builds a page for each make, model, body style and price range you stock, and publishes files that AI assistants read.
- Write your own title and description for each main page, and one title pattern for every car.
- A checklist on the Website page lists what to fix, most important first, with a link to each fix.
- Hide any page you add from search engines.
- It does not measure where you rank, and nobody can promise a ranking.
Google Analytics, Tag Manager and the Meta Pixel, by ID
Enter your IDs and the site loads them on every page. You choose whether a consent banner asks visitors first, and Global Privacy Control is always honored. A lead, a tap on Call and a tap on Text are sent to them as conversions, following your consent setting.
- The site also counts views of each car itself, with no cookie, so you see views and leads per car either way.
- Header and footer boxes take other code, such as a chat widget.
Auto dealer web hosting and your own domain
Hosting is included, and every site gets a free autodealer.io address. On Pro and Max you can put the site on your own domain: add the DNS records at your registrar and it connects by itself, checked every 10 minutes. The free address keeps working.
- The other form of your domain, with or without www, redirects to the one you chose.
- Coming from another website, add up to 100 redirects so your old addresses still land somewhere.
- Taking the Powered by AutoDealer.io line out of the footer is on the plans that include it.
A car dealer website builder compared with a general website builder
A general website builder starts from a blank page, and each car is yours to add and keep current, by hand or through another tool. Here the inventory is the website: publishing a car gives it a page, a sale takes the page down by default, and every question lands in the Leads your team already works. What a general builder gives you that this does not is free placement of every element and payments taken online.
Payment and out-the-door estimates are estimates, not credit offers or final terms. A visit request stays a request until your team confirms it. The chat answers only from your published cars and your dealership’s public pages, never your costs, your customers or your deals. Your own domain is on Pro and Max.
In plain words
What the website builder does, and what it does not
What it does
- Builds a page for every car you publish, from the inventory you already keep
- Gives you six layouts and twelve color palettes, and lets you type your words on the page
- Keeps your changes in a draft until you publish, now or at a time you pick, with a version history
- Answers shoppers in a chat from your published cars and your own pages
- Turns forms, chat requests, pre-qualifications and trade-ins into leads, with the car attached when there is one
- Writes search titles, a sitemap and structured data for every page
- Hosts the site on a free autodealer.io address, with your own domain on Pro and Max
What it does not do
- Offer free-form drag and drop. You arrange sections; you do not place elements pixel by pixel.
- Make a credit offer or run a credit check. A payment shown is an estimate from your terms.
- Book a visit on its own. A request waits for your team to confirm it.
- Quote a trade-in value. The shopper describes the car and you reply with a number.
- Take a deposit from a car page
- Show you what one shopper did on the site. You see views and leads per car.
- Promise a ranking on Google
Questions
Car dealer website builder FAQ
Is this a car dealer website builder or a general website builder?
A car dealer website builder. The site is built from the inventory you already keep in AutoDealer.io: every car you publish gets its own page with its photos, price and details, and every question a shopper sends lands in your Leads. You choose the layout and colors and write your own words, but you never add cars to the website by hand. If you are still comparing, our buyer’s guide sets the dealer website builders side by side.
Compare dealer website buildersIs the website included, or is it an add-on? Is hosting included?
It is included with every plan, along with hosting and a free autodealer.io address, and there is no separate website fee. Your own domain is on Pro and Max. You can build the site and put it live during the 14-day free trial.
See the plansCan I use my own domain, and do I keep it if I leave?
Yes, on Pro and Max. Enter the domain under Website, Domain and add the DNS records shown at your registrar. It connects by itself once they are in place, and the other form, with or without www, redirects to the one you chose. The free autodealer.io address keeps working on every plan. The domain stays registered to you at your own registrar, so if you leave, you point it somewhere else.
How to connect your own domainDo I need a web designer or developer?
No. Choose one of six layouts and one of twelve color palettes, set your own colors, fonts and corners if you like, then click a heading or a paragraph in the preview and type. Reorder the home page’s sections, check how it looks on a phone, and press Publish. Before anything goes live, Publish checks that text is readable against its background and that every picture has a description.
How to choose a layout and themeIs the website good for SEO, and will it rank on Google?
It ships what search engines read: a title and a description for every page, one title pattern for all your car pages, structured data, a sitemap, crawl rules and a page for each make, model, body style and price range you stock. A checklist on the Website page names what to fix and links to it, and you can hide any page you add from search. None of that guarantees a ranking, and nobody can promise you one.
How your site reads in search resultsCan shoppers contact me from the site, and can I turn the chat off?
Yes to both. Every car’s page has a question form, a Call button and a Text button that opens the shopper’s own messages app with the car already named, and the Financing and Trade-in pages have forms of their own. The chat answers questions and passes on a shopper’s request once it has a name and an email or phone. Each one lands in your CRM as a lead with its source. The chat is on to start, and an owner or admin manager can switch it off under Settings, AI assistant.
How to set up the shopper chatCan my website be in Spanish?
Yes. Set the site’s language to Spanish in the builder and the words the site writes for you switch to Spanish: the menu, the inventory and car pages, the forms, the payment estimate, the privacy policy and the chat. What you typed yourself stays as you typed it, so you write your own headlines in Spanish. A site is in one language at a time, English or Spanish.
Can I add Google Analytics or the Meta Pixel?
Yes. Enter your Google Analytics, Google Tag Manager or Meta Pixel ID and the site loads it. You choose whether the site asks visitors before anything loads, and Global Privacy Control is always honored. A lead, a tap on Call and a tap on Text are sent to them as conversions. There are also header and footer boxes for other code, such as a chat widget.
How measurement and the consent banner workWhat pages does the website come with, and does it keep up with my inventory?
Home, Inventory, a page for every car you publish, pages for each make, model, body style and price range, Financing with a pre-qualification form, Trade-in, Reviews, About, Contact, Saved cars, a privacy policy and an accessibility statement. You can add your own pages and arrange the menu in your own order. The car pages follow your inventory: save a change to a car and its page updates, and a sold car’s page comes down by default or stays up marked Sold for the days you choose.
See how inventory is keptWorks with
All 16 features
- Buyer’s guideBest used car dealer website providersHow to pick a used-car dealership website: bundled with your DMS, or a dedicated vendor, and what actually belongs on a vehicle page.
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