Frazer at a glance
Positions itself as “Simple. Reliable. Smart.” dealer management software, in business since 1985.
Frazer is known for low, flat pricing and reliable back-office depth (forms, accounting, BHPH). The main differences are delivery and scope: Frazer’s core is a desktop application with websites via integration partners and no advertised AI assistants; AutoDealer.io is browser-based with an included website and built-in AI.
How they compare
A neutral, feature-by-feature look at AutoDealer.io and Frazer.
| Feature | AutoDealer.io | Frazer |
|---|---|---|
| Approach | All-in-one, AI-first | All-in-one core DMS |
| Cloud-native (browser-based) | Yes | Desktop app; optional hosted (cloud) tier |
| Hosted dealer website | Included | Via integration partners |
| AI assistants (shopper + staff) | Included — conversational | Not advertised |
| AI vehicle descriptions | Yes | Not advertised |
| Inventory, VIN decode + syndication | Yes | Yes (VIN decode) |
| CRM (leads & deals) | Included | Yes |
| Buy Here Pay Here | Yes — in-house loan servicing | Yes — mature |
| Accounting | Reporting (no full general ledger) | Yes — built-in general ledger |
| Pricing model | Bundled, month-to-month, free trial | Flat: ~$129/mo desktop, ~$199+/mo hosted |
When Frazer may be the better fit
We’d rather you pick the right tool. Frazer is a strong choice when:
- You want the lowest-cost, proven, no-frills DMS and are comfortable running a Windows desktop application.
- You run BHPH and want mature in-house servicing plus GPS/starter-interrupt and credit-bureau integrations from a long-established vendor.
- You value a deep, automatically maintained state forms library and built-in general-ledger accounting.
- You already have a website through another provider and just need a reliable back-office DMS.
Where AutoDealer.io is different
- Cloud-native by default — nothing to install, work from anywhere in the browser.
- A hosted dealer website is included, not added through a third-party partner.
- Built-in shopper and staff AI assistants — drafting, answering, and proposing the next step.
AutoDealer.io vs Frazer: FAQ
Is AutoDealer.io a good Frazer alternative?
If you want a cloud-native platform with an included website and AI, yes. Frazer remains a great fit for dealers who want the lowest flat price, built-in accounting, and are happy on a desktop app.
Does AutoDealer.io run in the browser?
Yes — it’s cloud-native, so there’s nothing to install and you can work from any device. Frazer’s core is a Windows desktop app with an optional hosted/cloud tier.
Does AutoDealer.io include a website?
Yes, a hosted, SEO-ready dealer website is included with every plan. Frazer provides websites through integration partners rather than natively.
Comparison based on publicly available information as of June 2026; product details and pricing change, so verify the current specifics with each vendor. Frazer is a trademark of its respective owner; AutoDealer.io is not affiliated with or endorsed by Frazer. Sources: frazer.com, frazer.com, frazer.com.
See AutoDealer.io for your lot
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